Send email broadcasts and newsletters with AWS SES
You might have tens of thousands of contacts that you've accumulated over the years in your database as your potential leads or customers. But you don't want to email them every month or even every year. Sometimes you want to email everyone, but oftentimes you want to email a subset of them. Most providers charge you for the entire size of the set. This means if you have 100,000 customers on your list, you will be paying a huge fee for 100,000 email addresses that you don't even send emails to. We think that's wrong. That's why we are introducing Broadcast for AWS SES, where you only pay for the emails you send and a flat fee.
Kash Sajadi
A product launch. A monthly newsletter. An announcement for a particular group of customers.
Sometimes you need to choose an audience, prepare one message, and send it at the right time.
SendOps broadcasts give marketing and operations teams a way to manage these campaigns through their own Amazon SES account. Choose your recipients, preview the email, send a test, and send immediately or schedule it for later.
Broadcasts are included in your flat SendOps fee, alongside automated workflows. AWS bills you directly for the email you send through SES.
Turn an announcement into a campaign
A broadcast brings the decisions behind an email campaign into one place: who should receive it, which message they should get, and when it should go out.
Use it for newsletters, product updates, event announcements, or a campaign aimed at a specific part of your audience.
You can choose a contact list or a segment, select an email template, and set the sender details. Segments let you target contacts based on the information available in SendOps, so you can make the audience relevant to the message.
A product update might go to one customer group. A newsletter might go to its subscriber list. Each broadcast has its own audience and purpose.
Check the email before you send
Preparing a campaign usually involves more than writing the copy. You need to check the template, confirm the audience, and see how the message looks in an inbox.
SendOps brings previewing and test sends into the broadcast process. Your team can review the message before committing to the campaign.
When it’s ready, send it immediately or schedule it for a later time. Scheduled broadcasts can be rescheduled or cancelled before sending begins.
For operations teams coordinating an announcement, that means the campaign can be prepared ahead of time, with room to adjust the schedule.
Respect your audience’s preferences
Selecting a contact for a broadcast is only part of the sending decision.
SendOps checks consent and suppression when the campaign sends. You can associate a broadcast with a subscription topic so the campaign follows the preferences recorded for that kind of email.
This helps your team manage recurring communications without manually rebuilding exclusion lists for every send.
Use broadcasts and workflows together
Broadcasts handle a particular campaign sent to a chosen audience. Workflows handle a sequence that unfolds over time for each contact.
You might send a product announcement as a broadcast, then use a separate workflow to welcome new users as they sign up. Or publish a monthly newsletter while an onboarding sequence helps new customers get started.
Both are included in SendOps. You don’t need to add a separate workflow product when your marketing grows beyond individual campaigns.
A flat fee, with email billed by AWS SES
SendOps pricing keeps campaign management and email delivery separate.
You pay a flat fee for SendOps and its included features, including broadcasts and workflows. There’s no extra workflow charge and no per-contact charge for contacts in workflows. You pay AWS SES for the email you send.
For teams looking to run newsletters and email campaigns on AWS SES, that gives you campaign tools with a straightforward pricing model.
Prepare your next broadcast
Connect your AWS SES account to SendOps, choose the audience for your next campaign, and select your email template.
Preview it. Send a test. Pick the time.
Your team manages the campaign in SendOps, and your own AWS SES account delivers the email.
Post summary: Send newsletters and email broadcasts through your own AWS SES account with SendOps. Preview, test, and schedule campaigns with a flat SendOps fee.